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Research papers

Marketing research criticized by consumerism (German)

There are primarily four fields in which, in the stage of information collection, points of attack by consumerism are to be found: 1. Different models of consumer behaviour; 2. Neglected feedback of ex-post information; 3. Short-sighted strategy of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Guenther Müller-Heumann
September 1, 1974
×

Citation

Müller-Heumann, G. (1974a, September 01). Marketing research criticized by consumerism (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-research-criticized-by-consumerism-german-


Research papers

Marketing research criticized by consumerism

There are primarily four fields in which, in the stage of information collection, points of attack by consumerism are to be found: 1. Different models of consumer behaviour; 2. Neglected feedback of ex-post information; 3. Short-sighted strategy of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Guenther Müller-Heumann
September 1, 1974
×

Citation

Müller-Heumann, G. (1974a, September 01). Marketing research criticized by consumerism. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-research-criticized-by-consumerism